Excerpt from: Bill Mitchells’ Notes From Facebook: Leveraging the World’s Largest Marketing Platform

So what is the worlds largest and most cost efficient marketing platform?
Is it television? Nope.
Is it Billboards? Nope.
What about “Word of Mouth” advertising? Still no dice

The largest and most cost efficient marketing platform is text messaging.
Some statistics to share, courtesy of Wikipedia:

1. 2.4 BILLION people worldwide own some sort of SMS text messaging enable device.
2. Since 2006, the text message advertising has exploded into a 80 billion dollar industry.

In this article, I am going to teach you how you can immediately take advantage of this technology to further grow your business.

There are two ways you can transmit text messages to text messaging devices:

1. You can send text messages via electronic mail and
2. You can send them via Instant Message

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