Thursday, September 25, 2008

How to implement video marketing strategies through websites and blogs by Rex Harris

Video marketing is becoming increasingly popular online.  With the availability of video sharing sites like YouTube, Revver, MetaCafe, TubeMogul and more, anyone can create and share video with the right tools.

That being said, while I applaud anyone making the effort to use these resources, there is a right way and a wrong way to do things.

Content is king these days and the better the content in your video and descriptions (especially on YouTube) the better, and more numerous, will be your listing on the major search engines.  YouTube is a quick ticket to the front pages of the search engines, but you have to create your channels and video pages correctly.

One common mistake that people are making with video marketing is trying to hard to advertise and sell.  You will do much better sharing quality content that is of actual benefit to the viewer versus the "run of the mill" advertising that is considered spam on most sites.

A great camera to get started with can be found on the FlipVideo website.  These little pocket sized cameras create great video, up to an hours worth... and they go anywhere!  Powered by two double A batteries, if you run out of juice in the field, it's a simple fix.

I also recommed the use of Windows Movie Maker (available in service pack 3 for XP).  This is a great way to take common video and give it some flare!  The video included in this blog was created using a combination of photo's, text, video footage using my Flip camera and Windows Movie Maker.

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If you would like to learn more about video marketing strategies for the Intenet, feel free to contact me using Skype ID swimwithus or visit my website at